Draw eyes on the cookies either using an edible marker or food coloring and a toothpick (you can make engravings on the cookies if you use my recipe, as they are so soft).
Divide the icing into three portions, a small portion for the eyes, a slightly larger portion for the face and outline.
Dye the larger portions black and red.
Snip the ends of 2 piping bags and insert the tips.
Add the black icing in the bag with a smaller tip, and the red icing in the one with a larger tip.
Pipe the eyes- these are two diagonal semi circles.
Pipe an oval around the cookie.
Wait till this hardens, then fill the cookie with red. Try not to get any on the black borders for the eyes.
Then take the black icing again, and pipe a line vertically across the middle of the face. Pipe a line horizontally just below the ices. Pipe a line on both diagonals. Then make two webs that connect lines (see video!)
Fill the eyes with the white icing using a parchment cone or piping bag- you could also use a spoon if you are really neat.
Please watch the video so you can get a better idea of what to do.